ATLANTA (AP) -- Maybe hot sauce is the cure for cold feet.
"Jennifer's High Tailin' Hot Sauce," a nod to the saga of Atlanta runaway bride Jennifer Wilbanks, has sold briskly since its debut Wednesday.
"I'm in the hot sauce business and this is the hottest thing I've got right now," said "Pappy" David Ryan, who runs Pappy's Peppers in Lawrenceville, Georgia.
The label for the habanero hot sauce shows a fast-moving bride grabbing her veil. On the back is a warning: "This sauce may cause you to seek intense professional help ... voluntarily."
Ryan says he's sold 10 cases of the private-label sauce.
And he's not the only one cashing in.
Herobuilders.com, a Danbury, Connecticut-based manufacturer, has sold out of its first batch of 250 Runaway Bride action figures at $24.95 each.
The 12-inch-tall figures feature a dark-haired smiling woman in jogging pants and a midriff-baring jogging shirt that says "Vegas Baby." She's carrying a colorful towel similar to the one Wilbanks wore over her head before boarding a plane to Atlanta.
"Get your Runaway Bride today before they run out," quips the blurb on the website.
"It's an unbelievably incredible story," said Emil Vicale, who owns Herobuilders.com. "We had over a million hits in one day. That's never happened before."
Wilbanks items have also flooded eBay since a man, Perry Lonzello, auctioned off a slice of toast carved with a drawing of the runaway bride for $15,400. (Full story)
The winning bidder has refused to pay.
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