Detectives are hunting thieves who stole a truckload of cereal bars with labels written in French.
The 3,696 cases of Kellogg's Frosties breakfast bars were stolen from an industrial estate in Shropshire.
The theft, from the Shifnal Industrial Estate, near Telford, was discovered by staff at Deans Transport Ltd.
The thieves stole a $28,000 Ford Iveco truck and trailer carrying 33 pallets of snack bars worth around $18,000.
A West Mercia Police spokesman says officers are working with neighboring forces in connection with the theft.
Releasing details of the theft, which was discovered on Saturday, he said: "The thieves would have obviously been on site for some time, and we would ask anyone who heard or saw anything which might be related to this crime to contact us."
The transport company has also put a $1,200 reward for the arrest and conviction of the thieves.
The firm's owner, Mohammed Choudhary, said: "The bars will be very easy to find since the packaging is all in French."
Story filed: 14:30 Wednesday 23rd April 2003
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